Your online store is already up and running. You have customers coming to your online store. Consider investing in online advertising to take advantage of this good trend. You think that’s enough.
That being said, why spend more money on content that no one is going to see? It is easy to feel connected.
You can either create value or noise with a blog within an online store.
It could be silver or lead. It could be the same or it can be raised well with structure, logic, and content.
We can hear the data. We are interested in your interesting stories about searches that have a purchase intention or information.
Many projects have had the benefit of having colleagues maintain them. They learn. It takes some dynamics. But it’s you (or someone in charge of SEO, a digital specialist, or an internal one–and we can discuss this another day) who needs to take the lead regarding the strategy, keywords, editorial calendar, and tone of the pages.
Google Analytics is your free ally for selling better (and more).
Data is the foundation of any online store project. You can connect the Google Analytics free tool to your online store, set up the audiences, track objectives and then complement it with the Google Suite Google Search Console and, ideally, Google Adwords & Tag Manager. This will allow you to build the foundations for your e-commerce.
This tool will allow you to precisely define your audience, their interests, and how they reach out to you. It sounds great, right? You may wonder how it relates to the blog.
Analytics tools provide guidelines for creating content.
It helps you to create that content calendar. You can think of it as creating an opportunity by giving the customer the information they need (blog or online store).
A vital paragraph for the success and viability of your content marketing strategy is to Be careful with cannibalization when you plan on creating an online shop and associating it with a blog.
What is cannibalization in marketing? Cannibalization is a term used in SEO to describe pages (blogs or pages as such) that aim to rank keywords that have been placed in other content.
The content’s value and the content’s value
Your client already has what he needs. Give it to him in the language that he uses. With his expressions, connecting with and being helpful. Don’t fill up. They will follow you.
Give them the solution that they are looking for. To the extent that they require, convince them that what they have is the right thing and that they can trust you (a reference).
Good SEO is everything
We have already seen enough. But there’s more. One very important point is that good content with a well-planned positioning strategy and dissemination strategy can improve the SEO of your site.
Every piece of content that you invest in is an asset for your project, silently and continuously.
Continue to use analytics to increase project insight and profitability. Track the posts that have the highest performance to achieve your objectives (leads and sales) and revise their content.